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Brand Introduction

Brand Introduction

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“SOFTLOVE” baby clothing brand was established by Softlove---the subsidiary of Beide Clothing Group in 2013 on the ideas of “comfortable, environmental protection, healthy and safety”. “SOFTLOVE” is a professionaltop grade brand created specially for 0-6 babies. Originated from England, designed by HK designer, the products have occupied baby clothing high grade markets rapidly after coming into the market.
 
“SOFTLOVE”has established a whole China covered retail network which takes B2C sales as the main body, and experience sales as the key position. It has entered some famous electronic business platforms such as Tmall, JD and Vipshop successfully, and more than 50 offline entity shops have been established in the whole country. In the future, “SOFTLOVE” will pay closer attention to listen to and respond customers’ requirements, and provide Chinese families with creative products and care service continuously, and create healthy and environmental protection baby products by our reliable and credible brand image and high effective and innovative team.“SOFTLOVE” baby clothing brand was established by Softlove---the subsidiary of Beide Clothing Group in 2013 on the ideas of “comfortable, environmental protection, healthy and safety”. “SOFTLOVE” is a professionaltop grade brand created specially for 0-6 babies. Originated from England, designed by HK designer, the products have occupied baby clothing high grade markets rapidly after coming into the market.
 
“SOFTLOVE”has established a whole China covered retail network which takes B2C sales as the main body, and experience sales as the key position. It has entered some famous electronic business platforms such as Tmall, JD and Vipshop successfully, and more than 50 offline entity shops have been established in the whole country. In the future, “SOFTLOVE” will pay closer attention to listen to and respond customers’ requirements, and provide Chinese families with creative products and care service